Come one, come all, to preview the new blockbuster - ahem, album - from the world's favorite hard rock monsters, Lordi, who are set to add the next chapter to their spooky history. Today, the quintet announces their eighteenth studio album, Screem Writers Guild, scheduled to see release on March 31 via their new label home, Atomic Fire Records.
Its title - a "Lordified" play on words - is a reference to the “Screen Writers Guild," an association of Hollywood screenplay writers (1920s to 1950s), yet there is no doubt that Lordi's musical version is much louder and fiercer. "The record itself isn't a real concept album, but it obviously plays with the overall cinematic theme," says Mr. Lordi.
The news of the release is accompanied by the unveiling of the track “Lucyfer Prime Evil”, alongside a lyric video, drawn by Kaarle and scripted and edited by mastermind Mr. Lordi himself.
Mr. Lordi explains, "This is the first chance for the fans to hear our new guitar player Kone in action on a record. He is doing a pretty lengthy guitar solo on the track, with Hella backing him up by keyboard harmonies here and there. It's also the very first time in Lordi's history that you can actually hear the whole band sing backing vocals on this album. Story-wise, 'Lucyfer Prime Evil' gives quite a good example of the themes and lyrical content that await you on the record: it's a horror story… like an eerie horror movie theme song. Although this song isn't really based on any particular horror movie, the conceptual theme of what to expect from the whole album should come across pretty clear."
I'm the lost one chasing colors to the sun
Colors bleed but never fade
Nouveau single sans lien avec un album, pour faire la promo d'un... smartphone.
Merging the worlds of heavy metal music and cutting-edge technology, Finnish hard rock legends LORDI unleash their ferocious new single "Made Of Metal", inspired by the OnePlus Nord 4 smartphone's world first all-metal unibody design in the 5G era.
Taking metal to its extremes, the song fuses chainsaw-sharp guitar riffs, stinging keys, and industrial strength drums to create a Richter-scale rhythm which commands the banging of heads. Lyrics speak to the track's technological inspiration; "Steel hard and screamin' look at me" and "Charged up with power to prevail" reference the OnePlus Nord 4's all-metal unibody design and future-proof capabilities, while at the same time celebrating the brand's love of all that is metal. The anthemic chorus of "Never settle, I am made of metal" delivers an iron-clad earworm that drills itself into the listener's brain.
Alongside the song's release, the frightening five-some of LORDI have starred in a behind-the-scenes film. The short film follows the band in the studio as they grapple with the novelty of the first all-metal phone in the 5G era and the staggering capabilities that come with it. The star of the show, LORDI leader Mr. Lordi, erupts in rage at the existence of plastic throughout the film, vanishing a plastic bottle within a selfie in a single swipe using the OnePlus Nord 4 "AI Eraser 2.0". The tagline of "Never Settle, Made Of Metal" rings true as the band unleashed the powerful track, fiercely thrashing their instruments using the phone itself.
Mr. Lordi comments: "M-E-T-A-L. We love metal, and so do OnePlus, which is why we jumped at the challenge of writing and producing a song inspired by world's only metal unibody phone of the 5G era. We never thought anything could be more metal than us, but the all-metal OnePlus Nord 4 proved us wrong. We can't wait for our fans to lose their heads to the hellraising new track, all while celebrating the most metal collaboration of all time. Can we say it one more time for people at the back? M-E-T-A-L!!!!!!!!"
I'm the lost one chasing colors to the sun
Colors bleed but never fade
